AMG® 35, 43, 53 and AMG® Driving Academy
AMG® Driving Academy provides anyone the opportunity to experience the brand’s high-performance vehicles in a controlled and educational environment a/k/a the racetrack. Long-respected for their hand-built V8 and V12 motors, AMG® introduced the “Performance” line bearing the ’43’ designation to production Mercedes-Benz vehicles in 2016. By turning the AMG® engineers loose on tuning the engines and handling characteristics of production-line Mercedes-Benz models, the AMG® brand has been expanded to new owners in record time.
Since 2010, Mercedes-Benz has offered any and all buyers of AMG® vehicles a complimentary day at AMG® Driving Academy at one of four racetracks across the United States including WeatherTech Raceway Laguna Seca, Lime Rock Park, Road Atlanta, and Circuit of the Americas. The entry-level “Performance” program typically costs $1,895 but new AMG® owners are given a “purchase award” that makes their day free, and it is – without question – one of the best experiences on the planet for automotive enthusiasts.
The addition of the ’43’ models to the AMG® lineup has been a runaway success for Mercedes-Benz. Indeed, more than half the AMG®’s sold each year now bear the ’43’ designation. Additional models, including the all-new 35 and 53 variants have also joined the powertrain options, each with their own distinct characteristics. With this success, however, comes increased cost of running AMG® Academy as they have added dates, capacity, cars and instructors to keep up with the unprecedented demand.
To that end, as of April 1, 2019, the program is changing slightly. From April 1st onward, owners and lessees of ’35’, ’43’, and ’53’ model AMG®’s will be given a credit of $895 towards the “Performance” program at AMG® Driving Academy, bringing their cost of attendance to $1,000. Owners and lessees of ’45’, ’63’, ’65’, and ‘GT’ models will continue to receive the purchase award towards free attendance.
For anyone who’s yet to take advantage of this incredible perk of ownership, now is the time. If you are considering signing up for AMG® Driving Academy, here are a few things to keep in mind:
- FREE for AMG® 45, 63, 65 and GT owners and lessees (for PERFORMANCE level, or $1,895 credit for higher levels)
- $1,000 (savings of $895) for AMG® 35, 43 and 53 owners and lessees beginning April 1, 2019 (PERFORMANCE level only)
- All purchase awards (complimentary and discount) must be used within one year of vehicle purchase
- All purchase awards apply to NEW vehicles only
- Drivers must be at least 21 years old with a valid driver’s license
- Levels include PERFORMANCE, ADVANCED, PRO, PRO+ and DRIFT (PERFORMANCE is a prerequisite for all other levels)
As the nation’s first all-AMG® showroom, AMG® Thousand Oaks raises the AMG® ownership experience to the next level. Twice a year they take their clients (pending availability) on the Drive of a Lifetime to AMG® Driving Academy at Laguna Seca in Monterey, California. Clients enjoy a spirited rally drive up Highway 101 to overnight accommodations on the Monterey Peninsula, a cocktail reception and dinner, followed by a full day of performance driving instruction at AMG® Driving Academy.
Regardless of how you choose to enjoy the AMG® brand, AMG® Driving Academy should be on your bucket list of experiences. Where else can you enjoy the thunder of 55,000 horsepower with over 100 like-minded automotive enthusiasts receiving world-class instruction and amenities? The answer is “nowhere.”